Small Business Marketing Goal: Be Consistent 

by MasterWing Creative Agency

For small business owners, the key to marketing success is regular, consistent and targeted messages. And consistency isn’t limited to marketing copy. Consistency in content marketing includes:

  • Content copy, voice and messaging
  • Colors, fonts and other branding elements
  • Strategies for types of content shared, including photography, videos and graphics

Taking the time to create a content marketing plan and calendar will help you stay on track and ensure that your message reaches the right people at the right times. 

3 Keys to Content Marketing Consistency 

  1. Create A Content Marketing Plan
    Creating a content marketing plan is essential for consistency. It includes setting goals, creating a calendar of content, and evaluating performance. Here’s what you should include in your content marketing plan: 
    • A list of topics that are relevant to your target audience
      • A schedule of when and how often you will post content
      • Metrics to track the performance of each piece of content
      • Strategies to promote your content across different platforms
    • A budget to hire someone to help with your business’s content marketing efforts. By taking the time to create a detailed plan, you can ensure consistency in your marketing efforts and maximize return on investment (ROI). With some planning and organization, you can develop an effective content strategy that you can use throughout the year, then use to create your content strategy for the next year.
  1. Set Goals
    Knowing what you’re trying to achieve is key to consistency in content marketing. Define your goals and make sure they are measurable so that you can track progress.
    • Plan Ahead: Don’t wait until the last minute to plan out your content strategy. Take the time to map out a calendar of content across all of your channels, including blogs, social media, email newsletters, etc., so that you know exactly when and how often you should be posting content.
    • Schedule: Use a scheduling tool so that you can pre-schedule your social media and blog posts so that the content goes out, even if you’re too busy to post to it. You can also write a newsletter in advance and schedule your newsletter to go out at the best time for your audience – and not when it’s most convenient for you. 
  1. Evaluate Performance
    An evaluation process is important to measure the success of each campaign, and change course if needed   As you post content, take the time to evaluate its performance with analytics tools like Google Analytics or tracking programs from individual platforms like Twitter or Instagram. Use this data to make adjustments to your content strategy and ensure consistency. As new trends emerge and your business grows and changes, your content marketing strategy will change too. This is a good thing! And by remaining consistent, following your content and evaluating the results, you’ll be in a good position to make future changes.

With consistency, small business owners can see a significant impact in their growth and customer base over time. Working with a marketing agency can be beneficial when it comes to setting up a comprehensive plan and staying consistent and on brand with your message, and provide resources and guidance to ensure that you are focusing on the right areas so that your efforts don’t go unnoticed. 

Good luck on your 2023 marketing journey! Let us know if we can help.